"In 2023, LG announced it was working with global mobility tech company Magna to deliver "differentiated user experiences" in the vehicle cabin, building a cross-domain cockpit computing system into a single system on chip (SOC), representing a "flexible and cost-effective solution" for manufacturers."
"At the heart of this drive would be artificial intelligence (AI), it said, to deliver unique experiences and create a cross-domain platform integrating advanced driver assistance system (ADAS), automated driving (AD) and in-vehicle infotainment (IVI) technologies."
"LG's AI-powered in-vehicle displays at CES 2026 were intended to demonstrate how on-device multimodal generative AI (GenAI) can create individualised, immersive experiences throughout car journeys. They were demonstrated through three core systems: mobility display solutions, automotive vision systems and in-vehicle entertainment."
CES has transformed from a consumer electronics show into a platform for industrial innovation, with automotive applications becoming central. LG demonstrates this shift through its strategic pivot away from traditional markets toward the automotive sector. Partnering with Magna, LG developed a cross-domain cockpit computing system integrated into a single system-on-chip, offering flexible and cost-effective solutions for manufacturers. Artificial intelligence drives this initiative, enabling integration of advanced driver assistance systems, automated driving, and in-vehicle infotainment technologies. At CES 2026, LG showcased Affectionate Intelligence across home, mobility, and lifestyle spaces, emphasizing adaptive, context-aware operations. The company's AI-powered in-vehicle displays demonstrated how on-device multimodal generative AI creates personalized, immersive experiences through mobility displays, automotive vision systems, and in-vehicle entertainment.
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