"EQT is one of the largest private equity investors in the world - yet most wealthy Americans have barely heard of it. That's the uphill battle facing Peter Aliprantis, the Swedish firm's head of private wealth in the Americas, as EQT tries to pitch in a market dominated by Wall Street brands with plenty of CNBC airtime. "Most people in the United States are not familiar with us, and the way we say it, we're the best-kept secret," Aliprantis told Business Insider."
"Private Equity International ranked the firm as the second-largest private equity firm, with $312 billion of assets under management. It raised more than $113 billion in third-party private equity capital from 2020 to the end of 2024, putting it ahead of Blackstone, and just behind KKR so far this decade. Like many of its competitors, it's turning to private wealth as the newest source of growth."
EQT manages $312 billion in assets and raised over $113 billion in third-party private equity capital from 2020 through 2024, ranking it the world's second-largest private equity firm. The firm has returned capital at a normal pace, distributing $23 billion for the year ending June 2025. EQT has built a private wealth business over four years that now represents 10% of assets and aims for 15–20%. The firm is targeting affluent US investors to diversify funding sources as institutional allocations slow, emphasizing a global industrialist approach amid constrained US buyout dynamics.
Read at Business Insider
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