"St. Jude's approach is rare among nonprofits that offer peer-to-peer fundraising, and that disconnect is creating a problem the sector can no longer ignore."
"Trahan's campaign raised $11.6 million for St. Jude, with $5 million coming from midlevel donations from companies and individuals."
"They recognized that Ryan is the expert at communicating with his audience. And they understood that their role was to give him all the information he needed and trust him to present it authentically."
"The desire for brand consistency is colliding with the need for flexibility in fundraising, revealing a fundamental tension in nonprofit strategies."
St. Jude Children's Research Hospital collaborated with Ryan Trahan, allowing him to raise funds on his own terms, which resulted in $11.6 million raised. The campaign attracted diverse support from various businesses and reached new audiences. St. Jude's approach contrasts with typical nonprofit practices that restrict fundraisers' flexibility. Many nonprofits struggle with engagement due to a lack of personalization in fundraising efforts, highlighting the need for organizations to adapt and empower their fundraisers.
Read at Chronicle of Philanthropy
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