A report by CIOF and York's CDIPF reveals ethical unease as a major barrier to AI adoption among UK fundraisers. Despite recognizing AI’s potential to improve operations, many professionals express concerns regarding data privacy and tool reliability. Lead researcher Dr. Marta Herrero highlights the need for a balance between AI's technical benefits and the emotional readiness of fundraisers. The report emphasizes that without building trust and ensuring ethical clarity, the integration of AI in fundraising will face significant challenges.
AI-driven technology is capable of offering novel and compelling possibilities for charitable fundraising. However, first we need to build trust among fundraising professionals.
As AI technologies become increasingly accessible, they offer unparalleled opportunities for our sector - however, we must navigate these advancements carefully.
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