"I know people who choose where to vacation based on the food scene, climate, and sometimes, social media virality of a destination. As for me, I base my travels around perfume. Fragrance has been an integral part of my life for as long as I can rememberI began collecting perfumes in high school and have leveraged my olfactory fascination into a successful career as a fragrance writer, consultant, and expert."
"I've followed my nose to Grasse, France, (a.k.a. the perfume capital of the world) to learn about the history of perfumery; I've spent birthdays sniffing my way through Paris's niche perfume shops in an effort to discover otherworldly creations; and I recently stayed in a master perfumer's house in Florence, Italy, where I developed my own personal scent before venturing out to visit the world's oldest perfumery. And that's just the tip of the iceberg."
Perfume-centered travel focuses on destinations where perfumery is integral to local heritage, offering retail experiences, factory tours, workshops, and museums. Perfume tourism shows strong projected growth, rising from $1.12 million in 2024 to $2.08 billion by 2033. The fragrance industry is the fastest-growing sector in beauty, driving interest in sensory cultural experiences. Travelers can visit places like Grasse, Paris, and Florence to learn history, shop niche brands, create custom scents with master perfumers, and explore historic perfumeries. Diverse destinations provide unique scent exposures, educational opportunities, and immersive hands-on fragrance-making activities.
Read at www.cntraveler.com
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