"Eavesdropping on tea-spilling elves is part of the immersive vibes at Rosalia's Holiday Extravaganza, a Christmastime makeover of the Mediterranean-Italian restaurant. Less a pop-up than a total tacky transformation, the dining room features hundreds of shiny ornaments, gift-wrap wallpaper and a trellis draped in faux snow, and serves up dishes like Xmas Tree Spaghetti and 3D-printed cocktails like D'Grinch, with a felt-green hand pinching a cherry stem over a sour apple martini."
"Total cost this year: $10,000, estimates co-owner Rafael Brazon-Di Fatta, which includes a promotional blitz of slick influencer videos. It's worth the investment: Holiday-obsessed diners can't get enough of the playful decor, stiff drinks and Christmas-coded meals, so decking out Rosalia's - this is their third year - translates to big business, he argues, adding that reservations are already nearing capacity through Dec. 25."
""We're a Christmas restaurant right now," says Brazon-Di Fatta, who unveiled the transformation to customers last week. "It sets us apart, and you have to have fun and stay competitive in this crazy market.""
Rosalia Kitchen in Miramar becomes a full-scale Holiday Extravaganza, transforming the Mediterranean-Italian dining room with hundreds of shiny ornaments, gift-wrap wallpaper, a faux-snow trellis and recorded elf gossip piped through speakers. The menu features themed items such as Xmas Tree Spaghetti and 3D-printed cocktails like D'Grinch with a felt-green hand garnish. The owners invested about $10,000, including influencer promotion, to attract holiday-obsessed diners. The seasonal makeover is in its third year, and owners report reservations nearing capacity through Dec. 25. Owners say the festive overhaul differentiates the restaurant and drives increased foot traffic and sales.
#christmas-pop-up-restaurants #immersive-holiday-decor #holiday-cocktails #seasonal-restaurant-marketing
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