"The cost of food at McDonald's has been a national conversation for years now, but a change is coming. The controversy leading to these changes has stemmed from nationwide anger over food inflation, with the ubiquitous and highly symbolic McDonald's being the biggest lightning rod. Photos and charts showing McDonald's prices pre- and post-pandemic regularly get posted to social media, often with claims that the average price has increased over 100%."
"While many of these numbers are, admittedly, overly inflated, McDonald's prices have increased by around 40% on average since 2019, which is still a big jump. This has led to a slowdown in sales in the past few years. Evidently, the fast food giant has gotten spooked, because starting this year, McDonald's is cracking down on pricing by franchisees to put more of an emphasis on value."
"It may be hard to notice because all of this is happening behind the scenes, and McDonald's is not promising specific price drops, but it could mean some more affordable meals. The corporation has announced its plans to update its franchising standards to allow those establishments the ability to adjust prices based on local factors. Essentially, this pushes (but doesn't force) the franchisees that own 95% of McDonald's locations to reconsider pricing decisions."
McDonald's food costs have become a national issue amid broad anger over food inflation. Social media comparisons claim price increases over 100%, prompting McDonald's fact sheets. Officially, average menu prices rose about 40% since 2019, contributing to sales slowdown. The corporation plans to update franchising standards to encourage franchisees—who operate 95% of locations—to reconsider local pricing and emphasize customer value. The company will allow price adjustments based on local factors while stopping short of promising specific price cuts. The change narrows the previous hands-off stance by adding centralized guidance on pricing decisions.
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