"The "magic" in these cookies was that they tasted and appeared exactly like normal, classic Oreos, but when dipped them in a glass of milk, they turned the milk bright blue. As the snack's original packaging promised, "Dunk 'em & See Blue Swirls!" There's a "right" length of time for dunking an Oreo, by the way, according to science."
"A 2000 commercial depicts two unsuspecting kids chowing down on the Oreos-and-milk combo, only to discover that (gasp) their seemingly normal cookies have turned the milk blue. Elated, they start chanting "blue milk, blue milk." The commercial has been posted to YouTube, and the comments section is filled with passionate lamentations from nostalgic O.G. fans. "This came on when I was in Kindergarten," writes one fan. "I remember my friends chanting 'BLUE MILK! BLUE MILK! BLUE MILK!' before class one day.""
Novelty technicolor foods peaked in the early 2000s, producing limited-edition items aimed at children. Oreo Magic Dunkers looked and tasted like classic Oreos but released a bright blue color into milk when dunked. Packaging promoted the effect with the slogan "Dunk 'em & See Blue Swirls!" A 2000 commercial showed children excitedly chanting "blue milk" after dunking. The product debuted and was discontinued in 2000, reportedly lasting only about two months. Online nostalgia persists, with fans posting YouTube comments pleading for a return, though a comeback appears unlikely.
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