"In the world of yogurt, Chobani is king. In its own 2021 filings to the Securities and Exchange Commission, the company declared that it was the biggest brand in the U.S., dominating 20% of the yogurt market. Not to put too fine of a point on it, but that makes a lot of Chobani yogurt flavors. However, trouble has been brewing for the New York-based company since its partnership with Planet Harvest was announced in 2025."
"The collaboration, which was intended to help American farmers and reduce food waste, has driven a consumer boycott. The problem for Chobani in the eyes of those behind the boycott is twofold. First, Planet Harvest is a for-profit company. Some of the feedback has been that this is not as altruistic of a partnership as it seems, and money that could be helping farmers is being diverted to the for-profit side of the business."
"But backlash has also come in the form of political statements, specifically making light of the fact that Ivanka Trump - daughter of President Trump - is one of Planet Harvest's co-founders. Comments under Planet Harvest's Instagram have mostly focused on the latter. In the modern political climate, there is a stark divide between those who support the Trump family and those who don't. But, boycotting big companies doesn't work the way people think."
Chobani is the largest U.S. yogurt brand, claiming 20% of the market in 2021. A 2025 partnership with Planet Harvest, presented as helping American farmers and reducing food waste, sparked a consumer boycott. Critics argue Planet Harvest’s for-profit status diverts funds from farmers and object to Ivanka Trump’s role as a co-founder, prompting political backlash on social channels. Consumer boycotts have affected Chobani’s reputation more than financials, and the brand had prior controversies, including refugee hiring scrutiny in 2016, a forced stop to defamatory ads about Dannon, and a 2025 copycat branding lawsuit.
Read at Tasting Table
Unable to calculate read time
Collection
[
|
...
]