Off the Grid Food Truck Party Getting Its Own Holiday Food Pop-Up In Union Square

"The folks behind the beloved local food-truck meetup series Off the Grid are getting their own brick-and-mortar place in Union Square's former Uniqlo store, and the place will be called Off the Grid's Holiday Food Market. Well this seems like a pop-up match made in heaven. Most San Franciscans are familiar with the Off the Grid food truck meetups, which have been around about 15 years, and have helped propel the local popularity of food trucks and food truck parties."

"And you may recall SF's Vacant to Vibrant program that launched amid the pandemic-era vacancies, bringing pop-up food purveyors, coffee vendors, makers, and other retailers into persistently vacant downtown storefronts. Now Off the Grid and Vacant to Vibrant are doing a collaboration. Mayor Daniel Lurie announced five new Vacant to Vibrant pop-ups in a Tuesday afternoon press release. And it will catch the interest of street-food fans that one of these is a dedicated Off the Grid pop-up in its own brick-and-mortar space."

Off the Grid is opening a brick-and-mortar Holiday Food Market in the former Uniqlo space at 111 Powell in Union Square. The pop-up is part of a Vacant to Vibrant collaboration announced by Mayor Daniel Lurie that adds five new pop-ups to downtown. The three-level, 30,000-square-foot retail space has been vacant about four-and-a-half years. The venue will blend experiential art, music, design, and food, building on Off the Grid's holiday-season presence in Union Square. The concept aims to adapt street-food culture to an indoor setting while experimenting with formats beyond traditional food trucks.

Read at sfist.com