"In a bold move that signals a new era for Las Vegas hospitality, the JW Marriott Las Vegas and Rampart Casino have announced a comprehensive property-wide rebrand, officially uniting under the name The Resort at Summerlin effective January 1, 2026. This $75 million transformation represents more than just a name change: it's a strategic repositioning that places food and beverage innovation at the heart of a luxury destination experience."
"For food and beverage professionals, this rebrand offers valuable insights into how integrated resort properties are leveraging culinary excellence to differentiate themselves in an increasingly competitive hospitality landscape. The Resort at Summerlin's approach demonstrates how strategic F&B partnerships with celebrity chefs and renowned restaurant concepts can drive property-wide transformation. The rebrand marks a return to the property's original 1999 identity, when it first opened as The Resort at Summerlin."
The JW Marriott Las Vegas and Rampart Casino will consolidate under the name The Resort at Summerlin effective January 1, 2026, following a $75 million property-wide transformation. The repositioning prioritizes food and beverage innovation as a central element of the luxury destination experience. Strategic F&B partnerships with celebrity chefs and notable restaurant concepts will anchor culinary programming and drive broader property change. The redesign combines Mediterranean architecture with contemporary elements, emphasizing open, light-filled spaces and mindful luxury focused on well-being. The rebrand restores the property's original 1999 name to strengthen authentic community connection while elevating guest experiences through extensive renovation.
Read at Food & Beverage Magazine
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