"Crumbl rose to fame through its iconic weekly menu, which rotates cookie flavors and non-cookie desserts every seven days. The treats themselves are delicious and creative, of course, but it's that pressing feeling of limited-time-only flavors that draws in customers week after week. Now, the chain is adding yet another excitement to its menu: a so-called Secret Menu item that's unique to each location and will also rotate on a weekly basis."
"Each Secret Menu dessert is chosen by the individual store and made from scratch. It's supposed to reflect local flavors and give the customers something exclusive, unavailable at other locations for that particular week. There's a little bit of a scavenger hunt element here, too. Crumbl is not keeping the Secret Menu desserts a complete secret - it's revealing them through a specially curated Flavor Map (available in the Crumbl app and through the official website),"
Crumbl is launching a weekly rotating Secret Menu with location-specific desserts chosen and made from scratch by each individual store. Each Secret Menu item is intended to reflect local flavors and offer customers an exclusive dessert unavailable at other locations for that week. The network reveals each store's Secret Menu offering via a curated Flavor Map accessible in the Crumbl app and on the official website. The Secret Menu runs as a month-long event through September. Examples include Yorba Linda serving an Oatmeal Chocolate Chip Cookie, Tampa offering a Peanut Butter Cookie, and Willoughby offering a Cinnamon Square. Nationwide weekly lineup includes seasonal Pumpkin Cake Cookie and Salted Caramel Cheesecake Cookie.
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