Next week, Hellmann's Mayonnaise will open a one-day pop-up gallery titled The Art of the Mayoment on the Lower East Side. Created by Kareem Rahma, the exhibit features unfinished artworks that embody the momentous experience of enjoying delicious sandwiches. Each piece captures the interruption of artistic flow by culinary delight. Visitors can expect playful art with pop vibes, humor, and half-finished designs, complemented by light bites and beverages that aim to create a transformative eating experience.
"I was halfway through an incredible sandwich -the kind that makes everything else disappear-when it hit me, that feeling of being totally lost in the moment, that was the spark."
"The exhibit leans into that pause: Each featured work is deliberately unfinished, abandoned mid-stroke after the artist succumbed to the pull of a particularly great burger."
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