"Given that I live right next to the world's oldest non-stop gin distillery, I have long admired this classic spirit. I present this list with no bias, as one of the brands from my local G&J Distillers has the misfortune of making an appearance here. When it comes to organizing your home bar, gin is an easy spirit to get wrong."
"I've spent the best part of two decades learning everything there is to know about the gin industry. This includes visiting distilleries, speaking with industry insiders, and studying the ins and outs of this historic spirit. Of course, this also includes plenty of drinking experience, including all the brands here. The result is a reliable list of brands you should avoid buying."
"I feel Gordon's is one of those big brands that are overly reliant on their popularity, luring in casual shoppers rather than appealing to gin enthusiasts. The biggest issue with Gordon's is simplicity. You want gin to have a lovely botanical flavor profile where you can pick out bright individual notes. With Gordon's, you too often get muted flavors. You can still taste the classic juniper notes, but they are too often flat and one-dimensional."
Residence adjacent to the world's oldest non-stop gin distillery provides deep familiarity with gin. The gin market includes countless brands, many extending beyond classic London dry style, which complicates home-bar selection. Mass-market gins often prioritize popularity over botanical complexity, producing muted, flat flavors that lack depth and distinct notes. Decades of industry experience, distillery visits, insider conversations, and extensive tasting reveal consistent shortcomings in certain brands. Eight specific gins exhibit clear reasons to avoid them, such as oversimplified flavor profiles, reliance on brand recognition rather than craft, and failure to deliver layered botanical character expected from quality gin.
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