"She's involved in every single piece of it. Every single TV commercial, every billboard, as a campaign across 30 different nations,"
"Nobody's ever had access to the First Lady like this... [In the film] for the first time, she brings people into never-before-seen meetings and locations, it's unprecedented."
"Melania Trump wanted the film to be cinematic in nature. It's launching only in movie theaters... we want that rich, highly-stylized cinematic experience,"
"She's really driving the creative direction across all consumer touch points,"
Melania Trump's film 'Melania' will premiere nationwide in a coordinated, same-night debut across 20 venues on January 30, with the First Lady attending a Washington, DC premiere at the Kennedy Center alongside President Donald Trump. Melania is overseeing every aspect of the film's promotional campaign, including creative direction, TV commercials, billboards and an international advertising push across 30 nations. The film is launching only in movie theaters to deliver a cinematic, highly-stylized experience. Early demand prompted overflow theaters after one location received eight times anticipated demand, and international outdoor placements are planned.
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