"Yet this is exactly what is on offer in food aisles across the US, with two bespoke bowls churned up for hungry film fans with the explanatory slogan: This is what happens when you turn yearning into flavour. Cathy's bowl is soft, indulgent, and impossible to forget, promises the blurb for Kiss Me: Strawberries are her wild sweetness, chia pudding is her composed side, honey is her sweet longing."
"Haunt Me, meanwhile, is dark, intense like Healthcliff, and also impossible to forget. Thus: Cacao nibs are his bitter soul, goji berries are his broken heart, choc hazelnut is his intense passion, blueberries are his cold restraint. Reviews are mixed, with one Instagram account saying all me and my friend could think was wtf there's no way someone actually tasted that and approved it."
Demand for Emerald Fennell's bodice-ripping adaptation of Emily Brontë's Wuthering Heights has generated a surge of branded products and partnerships. Two bespoke acai bowls — Kiss Me and Haunt Me — translate characters into flavors, pairing strawberries, chia pudding and honey for Cathy with cacao nibs, goji berries, choc hazelnut and blueberries for Healthcliff. Consumer reactions vary, with some social-media critics baffled by the flavor claims. Additional tie-ins include luxury leather from Aspinal of London, TokyoMilk perfumes, Bloomingdales tea, Last Crumb cookies, two lingerie collections, a silk pillowcase and Maude's Come Undone massage candle and body oil.
Read at www.theguardian.com
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