Todd Snyder's Latest Watch Collab Was Designed to Sell Out
Briefly

Todd Snyder's Latest Watch Collab Was Designed to Sell Out
"If there are two things to know about Todd Snyder (and, by proxy, his eponymous NYC-based label), it's that he has a hell of an eye for design, and he doesn't do things halfway. These core tenets run through the elite menswear that has established Snyder as one of the premier American designers and are on full display in his latest project: a duo of extremely limited-edition timepieces created in collaboration with the up-and-coming British watchmakers AERA."
"Delivered in contrasting " Whiteout" and " Blackout," the stark color palette is purportedly inspired by terrestrial forces of Iceland that Snyder discovered during a recent off-roading expedition. The new diver cribs much of its build from AERA's D-1 Diver, featuring the same hulking 44mm grade 2 titanium casing, now finished in a tonal DLC (black or gray, depending on the colorway)."
Todd Snyder collaborated with British watchmakers AERA to produce two extremely limited-edition D-1 Diver timepieces. The watches are offered in contrasting Whiteout and Blackout colorways inspired by terrestrial forces in Iceland encountered during an off-roading expedition. The design builds on AERA's D-1 Diver platform with a hulking 44mm grade 2 titanium case finished in tonal DLC. The dial uses high-visibility details including a blaze-orange second hand and matching bezel pip, contrasting SuperLuminova markers, and a classic diver bezel. The watches house a Sellita Swiss automatic movement, 40-hour power reserve, 300m water resistance, and a quick-release rubber strap. AERA launched in 2022 and focuses on premium minimalist tool watches.
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