This Dakota Johnson-Approved Gucci Bag Just Got A Subtle & Sleek Makeover

"In the '70s, the former First Lady carried a Gucci trapezoidal handbag so frequently that it earned the nickname "the Jackie." It wasn't until the accessory was reintroduced in 2020, by then-creative director Alessandro Michele, that it was officially named Jackie 1961, a nod both to its chicest advocate and the year it was introduced."

"Though it boasts the same gold-toned piston closure and key design elements, Demna's interpretation features a more elongated, rectangular base (as opposed to Michele's, which was closer to a square). It's crafted in lighter materials, including a new monogrammed canvas and vintage leather, for a lived-in vibe. He also introduced a slim version, perfect for fans of the east-west trend."

"The bag is already an It girl fave: Emily Ratajkowski and Amelia Gray have been spotted carrying the new slim edition in recent weeks. Apart from refreshed Jackie 1961 options, which span several sizes, colorways, and fabrics (including exotic skins), Demna has also introduced original bag designs, namely the Borsetto Boston and the Horsebit Ristretto."

Jacqueline Kennedy Onassis remains one of fashion's most influential muses, particularly through her association with Gucci's Jackie handbag. Originally nicknamed "the Jackie" in the 1970s due to her frequent use, the bag was officially renamed Jackie 1961 when reintroduced in 2020 by Alessandro Michele and revitalized again in 2023. Creative director Demna, who joined Gucci in 2025, prioritized updating this iconic accessory for the Spring/Summer 2026 collection. His redesign maintains the signature gold-toned piston closure while introducing an elongated rectangular base, lighter materials including monogrammed canvas and vintage leather, and a slim version. The updated bag has already gained traction with celebrities like Emily Ratajkowski and Amelia Gray. Demna also introduced new designs including the Borsetto Boston and Horsebit Ristretto, offering both quiet luxury and maximalist options.

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