The antithesis of what Gen Z grew up with': Love Story inspires fervor for Carolyn Bessette's style

"Love Story, which chronicles the dramatic and ultimately tragic romance between John F Kennedy Jr. and Bessette, has become FX's most-watched limited series ever on streaming, with more than 25m hours viewed across the first five episodes on Disney+ and Hulu, the network recently announced."

"Sunita Kumar Nair, creative director and author of CBK: Carolyn Bessette Kennedy: A Life in Fashion, argues that fashion was the primary medium through which Carolyn chose to communicate with the world around her. I think that was the reason why she didn't really give that many interviews, and why she felt that maybe the fashion just speaks for itself when she's public."

"Bessette's style is defined by many as 90's minimalism with a specific focus on designers like Calvin Klein, Jil Sander, Yohji Yamamoto and Prada. While many viewers see the chic, no-frills looks of the 1990s as a larger trend, Nair says Bessette's style stands out because of her disregard of what was en vogue."

FX's limited series Love Story has become the network's most-watched streaming series, generating significant cultural interest in Carolyn Bessette-Kennedy's fashion legacy. The show chronicles the romance between John F. Kennedy Jr. and Bessette, who worked as a publicist at Calvin Klein before marrying into the Kennedy family. Her minimalist 1990s aesthetic, featuring designers like Calvin Klein, Jil Sander, Yohji Yamamoto, and Prada, has inspired TikTok influencers to recreate her looks and makeup routines. Brands are capitalizing on this trend, with companies like Schwarzkopf launching products inspired by her signature style. Fashion experts note that Bessette used style as her primary form of communication, deliberately avoiding interviews while letting her fashion choices speak for themselves.

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