Rosie Huntington-Whiteley Debuts Her New Line of Modern Heirlooms

"“I wanted to create pieces that feel personal and quietly meaningful, objects you live with every day that slowly become part of your story,” Huntington-Whiteley tells AD. Although so much of her adult life has been defined by public-facing events and jetting around the world, Huntington-Whiteley was raised to value the quieter pleasures of a well-curated home."

"“My mother had a shop when I was growing up that sold antique objects and jewelry, so I was surrounded from a young age by pieces with history, craftsmanship and character,” she says, noting that her own journey into motherhood has only underscored this appreciation. “A luggage tag that gathers memories from travel, a frame that holds a milestone, a notebook filled over time-these are the kinds of objects I'm drawn to now.”"

"The line of candles, picture frames, stationery, journals, and luggage tags aims to celebrate and explore the idea of modern heirlooms, and the emotions we imbue them with. The products are meant to be lived with daily and to slowly become part of personal narratives."

Rosie Huntington-Whiteley is a model, entrepreneur, and mother who values beautiful objects with meaning. She launched Mémmoire, a line of candles, picture frames, stationery, journals, and luggage tags designed to celebrate modern heirlooms. The products focus on emotions people attach to everyday items that gradually become part of their life story. Her interest in curated home pleasures comes from being raised around antique objects and jewelry through her mother’s shop. Motherhood has reinforced her appreciation for objects that hold milestones, gather travel memories, and accumulate personal history over time.

Read at Architectural Digest