"I thought it was a clever way to draw attention to [AI images] because it's very worrisome. To me, as a woman, as a consumer, as a mother, I always think, what is happening? What is the difference between AI and real? How are we supposed to know?"
"You can't prompt this. The campaign builds on Aerie's Oct. 2025 pledge to ban AI-generated imagery, an extension of its 2014 promise to stop retouching bodies in ads."
Pamela Anderson is the face of Aerie's anti-AI campaign, promoting authenticity in fashion. The campaign features Anderson unretouched and makeup-free, highlighting Aerie's commitment to never use AI-generated imagery. In a video, she attempts to prompt an AI program for authentic models but shifts to a real photoshoot with models. Anderson expresses concern over the blurring lines between AI and reality in fashion. Aerie's initiative follows its pledge to ban AI imagery and has resulted in increased brand awareness and sales amidst a trend of AI use in the industry.
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