"The collaboration's logo puts each brand's home mountain at the forefront. The three-way collab made us roll our eyes at first, but the visuals immediately sold us on it. The Matterhorn in the Swiss/Italian Alps (On), Mt Fuji in Japan (Beams), and Mount Rainier in REI's home state of Washington. But while each brand has a mountain in its backyard, they all have different specialties and bring them to the collection."
"On is known for its performance running gear, Beams for its eye for fashion, and REI for classic alpine Americana. No one takes the top spot in this collabyou can see the personal touches of each brand's sensibilities throughout. On's popular Cloudultra 3 and Cloudrock Low silhouettes and REI's camping gear have been spruced up with Beams' keen eye for color and style, ensuring that each piece looks just as good on the mountaintop as they do on the blacktop."
On, Beams, and REI Co-op produced a 13-piece collection that combines performance footwear, apparel, and camping gear. The lineup pairs On's technical running innovations with Beams' fashion sensibility and REI's alpine camping know-how. Signature pieces include trail-ready sneakers suited for both trails and city wear, refreshed On silhouettes like the Cloudultra 3 and Cloudrock Low, and updated REI camping equipment. A collaborative logo features the Matterhorn, Mt. Fuji, and Mount Rainier to represent each brand's home mountain. Designs prioritize functional performance, cohesive color and style, and versatile use across outdoor and urban environments.
Read at www.esquire.com
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