Marc Jacobs Beauty is back and the packaging is (finally) as bold as the makeup

Marc Jacobs is known for eclectic, playful fashion inspired by subcultures, punk and club aesthetics, quirky typography, and bold color. In 2013, he launched a makeup collection with Kendo Beauty, offering coconut-scented bronzer and primer, glittery eyeliner, and long-lasting saturated lip color in sleek black-and-silver packaging. The line was discontinued in 2021 without an explained reason. After a five-year break, Marc Jacobs Beauty returns with new maximalist packaging, including star-shaped metallic balloon eyeshadows, daisy blush, lavender mascara tubes, and star-charm eyeliner. A seven-piece collection for eyes, skin, and lips will be sold on Marc Jacobs’s website May 28 and at Sephora June 1.

"Designer Marc Jacobs is nothing if not eclectic and playful, filling the fashion world with odes to subcultures through garments inspired by punk princesses and '90s club kids, quirky typography, and lots and lots of color. He also loves channeling whimsy in his personal style, often sporting sculptural nail art."

"To complete his creative vision, Jacobs branched into beauty in 2013, launching his own makeup collection with Kendo Beauty, the same incubator behind Fenty Beauty by Rihanna. A cult favorite among beauty enthusiasts, the original line offered coconut-scented bronzer and primer, vivid glittery eyeliner, and saturated lipsticks that could last a whole night out. The packaging was sleek, made up of glossy black plastic with silver accents and minimalist forms-a sharp contrast with Jacobs's less-than-discreet designs."

"But now, after a five-year-hiatus, Marc Jacobs Beauty is back, and the brand's playful new packaging-eyeshadows that look like mini star-shaped metallic balloons, daisy-shaped blush, lavender tubes of mascara, and eyeliner adorned with a star charm-is already winning over fans. Finally, the designer's cosmetics fully match his audacious vibe."

"The seven-piece collection was teased during New York Fashion Week. The beauty line features products for eyes, skin, and lips, ranging in price from $26 to $42, and will be available for purchase on Marc Jacobs's website on May 28 and at Sephora on June 1."

Read at Fast Company