"You really do build these things up to let them go, right? It's like letting your child go in the world. Getting it back was something that I knew I wanted, but I didn't know how."
"You're going to end up paying too much, and they're going to get you for the nostalgia of your name."
Kimora Lee sold Baby Phat for around $20 million but later sought to regain control of the brand. After a two-year effort, she successfully bought it back in 2019. Lee aimed to maintain the brand's signature identity and felt a strong connection to it. The resurgence of Y2K fashion trends among younger generations has contributed to renewed interest in Baby Phat. Searches for Baby Phat products have increased significantly, indicating a revival of the brand's popularity in contemporary fashion.
Read at www.businessinsider.com
Unable to calculate read time
Collection
[
|
...
]