"When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system. It's a film that is good for the city."
"It's not just about buying, it's really about reviving what fashion represents ... a desire to have a stylish flair once again, a desire for joy, too - perhaps in contrast with the current economic and international moment that humanity is experiencing."
The film 'The Devil Wears Prada 2' premieres in Milan, showcasing the city's fashion scene. While Prada is central to the film's theme, a Dolce & Gabbana show served as a backdrop for a key scene. Milan's cultural counselor notes the film's positive impact on the city's fashion system. A pop-up at Milan's main department store attracts fans and fashion enthusiasts, reflecting a desire for joy and stylishness amidst current global challenges. Limited edition merchandise celebrates the film's legacy.
Read at Fortune
Unable to calculate read time
Collection
[
|
...
]