"Her Rhode iPhone case is so iconic, it's not just patented, it's also immortalized in song. (Her husband, Justin, crooned about her and her products in "GO BABY," singing: "That's my baby / She's iconic / iPhone case / Lip gloss on it.") Now, weeks ahead of her 29th birthday, she's releasing a new version of the viral product, and the accompanying campaign is one of her most memorable to date."
"Every November, Bieber drops a special Rhode birthday edit. This year, the limited-edition collection includes four throwback (and now-scented) shades of her viral Peptide Lip Tints, an oversized bag, plus the brand-new Snap-On Lip Cases with MagSafe technology so you can snap them on and off whenever you want. Naturally, the founder had to model the merch. Hailey's Undies-Filled Campaign In one layout, which saw Bieber posing on a bed with white sheets, she expertly balanced her ensemble's proportions."
Hailey Bieber's Rhode iPhone case achieved patent status and cultural recognition, even being referenced in Justin Bieber's song "GO BABY." Weeks before her 29th birthday, a new version of the viral product dropped alongside a limited Rhode birthday edit. The collection contains four throwback, scented shades of Peptide Lip Tints, an oversized neoprene zip pouch called the Oversized Bubble Bag, and new Snap-On Lip Cases with MagSafe for easy attachment. Bieber modeled the collection in a campaign that paired minimal, lingerie-like outfits and heeled thong sandals with glossy leather pieces, highlighting the oversized pouch as a focal accessory.
Read at Bustle
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