Gold is unaffordable so South Asian brides turn to one gram substitutes
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Gold is unaffordable so South Asian brides turn to one gram substitutes
"In Indian-administered Kashmir, gold is not just an ornament, it is dignity. It determines how you will be treated in your in-laws' home. How much gold a woman owns often becomes equal to how she will be valued."
"Record gold prices this year have hit jewellery purchases across South Asia, with the precious metal hitting a high of $5,595 per ounce on January 29 and currently trading at around $4,861."
"The surge in prices has also affected the way people plan their weddings, as jewellers report more and more customers abandoning pure gold."
In South Asia, rising gold prices are impacting wedding traditions, leading families to opt for imitation jewellery instead of pure gold. Gold is seen as a symbol of dignity and security for brides, influencing their treatment in their new homes. With prices soaring to record highs, many women, like Uzma Bashir, struggle to afford even basic gold items, which can cost months of their salary. The World Gold Council reports a significant drop in gold jewellery demand in India, reflecting changing wedding planning dynamics.
Read at www.aljazeera.com
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