"Now, returning in 2.0 trim, it's been treated to a New York-inspired update thanks to the folks at HSDT. Proportions and comfort have been elevated, while the sneakers' visual language has taken shape through features inspired by NYC's everyday structures. This continues the brand's "The Architecture of Everyday Life" ideology, focusing on scaffolding and steel beams, stairwells and sidewalks, mesh fences, utility grates and metals."
"The featured campaign follows hip-hop icons Nas and Raekwon of Wu-Tang Clan, who anchor the story with two colourways commemorating their landmark debut albums. Both the Illmatic-inspired colourway (Mahogany/Black) and the Enter the Wu-Tang (36 Chambers) colourway (Sulphur/Black) feature the same technology, including an upper that takes after the GEL-1050 and underfoot tech like TPU TRUSSTIC on the lateral side of the shoe for stability."
ASICS released the GEL-NYC 2.0, an updated version of the popular 2025 silhouette combining retro-runner aesthetics with performance technology. Developed in collaboration with HSDT, the shoe features NYC-inspired brutalist styling drawn from everyday urban structures like scaffolding, steel beams, and utility grates. The design reflects ASICS's "The Architecture of Everyday Life" ideology. The upper design references the archival GEL-1050 runner, while the shoe incorporates new FF BLAST PLUS foam for enhanced comfort. Two limited-edition colourways commemorate landmark albums: the Illmatic-inspired Mahogany/Black and Enter the Wu-Tang (36 Chambers) Sulphur/Black, featuring hip-hop icons Nas and Raekwon. The SSHS version retails for AUD$280, with general release colourways available at AUD$240.
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