"Through a new partnership with Peloton, Spotify Premium subscribers in supported markets will gain access to a catalogue of more than 1,400 ad-free, on-demand workout classes from Peloton's instructors, including Rebecca Kennedy, Ally Love, and Rad Lopez, at no additional cost beyond their existing subscription."
"The absence of bike classes reflects a deliberate positioning choice: Spotify's fitness offering is designed for users without specialist equipment, meeting people where they already are, on a gym floor, in a living room, or outdoors, rather than requiring purchase of Peloton hardware."
"For Peloton, the partnership is an explicit revenue and reach strategy. Dion Camp Sanders, Peloton's Chief Commercial Officer, said: 'We've always believed that the best workout is the one you actually do, which is why accessing world-class fitness content should be as easy as tuning into your favorite Spotify playlist.'"
Spotify has launched a new fitness category within its app, providing guided workout videos and classes to Premium subscribers in select countries. The partnership with Peloton offers over 1,400 ad-free, on-demand workout classes, including strength, cardio, yoga, and more, without the need for specialized equipment. Peloton's bike workouts are not included, reflecting a strategy to cater to users in various environments. The feature supports offline downloads and allows users to switch between devices seamlessly.
Read at TNW | Spotify
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