"For 15 years, the Dallas-based climate conference the EarthX conference has created space where fossil fuel executives and environmental activists, Republican appropriations chairs and Democratic climate hawks, find common ground. The organization targets three core stakeholders: the corporate world, policymakers, and investors seeking startups where environmental solutions are baked into the bottom line. Peter Simek, EarthX's CEO, explains how reframing climate action around shared values-stewardship, economic opportunity, and love of the land-unlocks support that crisis messaging alone cannot reach."
""We're not motivated as a species by doomsday language. It puts people in fight-or-flight mode." He points out how climate became an identity issue, tangled up in culture-war debates over hamburgers and gas-powered trucks, when the real conversation should center on clean air, clean water, and protecting the places we love. "The EPA and the Clean Air and Clean Water Act were passed during the Nixon administration," he notes. "There are ways to message this that appeals across lines.""
EarthX convenes diverse stakeholders—fossil fuel executives, environmental activists, policymakers, and investors—to find common ground on environmental solutions tied to business outcomes. The organization targets corporations, policymakers, and investors seeking climate-friendly startups. Reframing climate action around stewardship, economic opportunity, and love of land attracts broader support than crisis-driven messages that trigger fight-or-flight responses. Climate also became entangled in identity politics, distracting from clean air, clean water, and place protection. Bottom-up action from states, cities, and private capital often advances faster and more durably than federal mandates. Texas demonstrates renewable deployment driven by economics. The EarthX Institute will emphasize nuclear energy policy and urban biodiversity.
Read at Earth911
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