"Earth911 turns 35 in 2026. We invited Trey Granger, who worked at Earth911 from 2007 to 2014 as the site's first content editor, and whoe also oversaw expansion of the recycling directory, to share some of the highlights of the continuing journey to an easy to understand recycling system.Earth911 turns 35 years old in 2026 (but we don't look a day over 30). To celebrate, here are 35 fun facts about your favorite low-waste resource."
"2. Initially launched on October 29, 1991, the recycling directory originally featured only one material: motor oil. It also only listed recycling locations in Arizona. 3. The World Wide Web was still in its infancy in 1991, so the original search platform was the toll-free 1-800-CLEANUP."
"4. Before 1-800-CLEANUP, states and municipalities were maintaining their own localized recycling directories. In California alone, there were 248 different environmental hotlines to provide recycling information across a range of materials. 5. 1-800-CLEANUP had some early celebrity endorsements. In the 1990s, Mario Andretti, Ted Danson, and Steven Seagal (among others) recorded public service announcements for the company on the importance of motor oil recycling."
Earth911 launched on October 29, 1991 as a recycling directory focused on motor oil and serving only Arizona via the toll-free 1-800-CLEANUP. Long before widespread web adoption, local and state hotlines provided fragmented recycling information, including 248 separate environmental hotlines in California alone. The organization adopted the Earth911 name after the U.S. EPA referenced the service as "Earth's 911" and supported national expansion with a grant. The website debuted in 1996 at cleanup.org and the directory grew to include nationwide listings for over 100 materials. Early outreach included celebrity public service announcements. Trey Granger worked at Earth911 from 2007 to 2014 as the site's first content editor and oversaw expansion of the recycling directory.
Read at Earth911
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