X usage declined in the EU in the second half of 2025

"According to its latest report, covering the second half of 2025, X usage dipped slightly in the most recent reporting period. X had actually seen an uptick in usage in the first half of 2025, reporting just over 76 million active EU users. But that dropped by 11 million in the last six months of the year, equivalent to an almost 15% decline, with X registering 64.8 million users in the region."

"But the larger point of note here is that X usage is not growing, despite the company's repeated claims that it's been setting new usage records, as well as new highs in user engagement. At the same time, this is EU-only data, and it could be that X is seeing different engagement trends in other regions."

"However, if these trends hold in other regions, that would suggest that X isn't gaining traction as a major platform, and has continued to decline since the switch over from Twitter back in 2023. That said, X's user base has grown significantly compared to Twitter's user counts."

X disclosed EU usage data showing a significant decline in the second half of 2025, with active users dropping from just over 76 million to 64.8 million—a 15% decrease. This disclosure, required under the EU's Digital Services Act, contradicts X's public statements about setting usage records and engagement highs. While X's user base has grown compared to pre-acquisition Twitter figures, the latest EU data indicates the platform is not experiencing growth. The fluctuating usage patterns across reporting periods suggest X may be struggling to maintain momentum. However, EU-specific trends may not reflect global usage patterns, making it unclear whether similar declines occur in other regions.

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