
The Netherlands remains a leading adopter of AI across Europe, with 61% of companies using AI compared with a 54% European average. Adoption has increased rapidly from 49% to 61% within a year. Companies using AI report measurable outcomes, including faster innovation, productivity gains, and expectations of growth. Despite this progress, readiness for next-generation AI such as agentic AI is low, with only 23% of companies fully prepared. Startups show higher readiness at 83%, while many companies remain in basic adoption using public chatbots or off-the-shelf solutions. Compliance costs have risen to 40% of total tech spending, and companies face barriers including talent and budget constraints.
"The Netherlands maintains its position as Europe's AI leader, but the gap to the next generation of AI is significant. This is evident from the annual report "Unlocking the Netherlands' AI Potential" by Strand Partners, commissioned by AWS. 61% of Dutch companies use AI, compared to a European average of 54%. Only 23% feel ready for next-gen AI, such as agentic AI. AI adoption in the Netherlands is rising sharply. A year ago, the adoption rate was still at 49%. Now it stands at 61%, a 24% increase."
"Companies using AI are seeing tangible benefits. 80% say the pace of innovation has accelerated over the past two years. Productivity gains are reported by 76% of participants, and 81% expect AI to boost growth in the coming year. The Gap Between Adoption and Readiness But readiness for next-generation AI is a different story. Only 23% of companies say they are fully prepared for technologies such as agentic AI."
"Startups differ significantly here: 83% say they are ready. The majority (55%) are still in the most basic phase of AI adoption, slightly better than last year's 59%. That basic phase consists of using publicly available chatbots or off-the-shelf AI solutions. Sectors such as public administration and defense (70%), healthcare (65%), and construction (61%) show the slowest adoption."
""The Netherlands is one of Europe's leaders in the field of AI, but current leadership does not guarantee future leadership," says Danielle Gorlick, Managing Director Benelux at AWS. Companies are struggling with multiple structural barriers. Compliance costs have risen to 40% of total tech spending, up from 35% last year. European simplification efforts have not yet alleviated the compliance burden."
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