"With the future viability of many European TV broadcasters at stake, and with millions of EU businesses and consumers relying on CTVs to promote and access an expanding range of content via TV applications, it is crucial that the Commission designate major TV operating systems as gatekeepers and ensure adequate oversight to guarantee fairness and contestability."
"The concern isn't the screens themselves, but the software layer deciding what gets shown, whether that's a recommendation row on a TV homepage or the answer served up when a user asks a voice assistant for something to watch."
"While CTVs can offer significant opportunities for European businesses to develop and compete - not only in audiovisual content, but also in gaming, health and other applications - these opportunities are at risk without proper regulatory measures."
Broadcasters in Europe warn that smart TVs and voice assistants are emerging as significant gatekeepers in content access. An open letter to the European Commission urges the inclusion of connected TV operating systems and virtual assistants under the Digital Markets Act. The software layer controlling content visibility is seen as a critical issue, as it influences search and recommendations without regulatory scrutiny. The letter emphasizes the need for oversight to ensure fairness and contestability in the market, highlighting the potential impact on European broadcasters and consumers.
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