"Italy's competition authority has fined Apple, Apple Distribution International and Apple Italia €98 million for exploiting its "position of absolute dominance" through the App Store, accusing the company of unfairly burdening app developers with its tracking rules. Regulators said Apple abused its dominance in the iOS app distribution market by imposing App Tracking Transparency rules that unfairly burden third-party developers."
"This duplication, the Antitrust Authority concludes, "results in a lack of proportionality in the ATT policy rules, given that Apple should have guaranteed the same level of user privacy by providing developers with the option of obtaining consent for profiling in a single step.""
"The ruling follows a lengthy investigation carried out in coordination with the European Commission and Italy's data protection regulator, the Garante per la Protezione dei Dati Personali, examining the impact of Apple's App Tracking Transparency framework. Scrutiny of the policy has intensified across Europe: in March, France's competition authority fined Apple €150 million, finding that the way the feature was implemented placed an undue burden on app developers without being strictly necessary to protect user privacy."
Italy's competition authority fined Apple, Apple Distribution International and Apple Italia €98 million for exploiting an absolute dominant position in the iOS app distribution market through the App Store. The authority found that Apple forced developers to obtain duplicate user consent for advertising data, exceeding privacy law requirements and undermining ad-funded business models without delivering proportionate privacy benefits. App Tracking Transparency requires a standardised pop-up for cross-app tracking consent and denies developers access to targeted-ad data if users refuse. The investigation was coordinated with the European Commission and Italy's data protection regulator, and similar enforcement in France resulted in a €150 million fine.
Read at euronews
Unable to calculate read time
Collection
[
|
...
]