Google is set to launch YouTube Create for iOS nearly two years after its Android debut. The company is hiring engineers in India to develop this version. YouTube Create offers mobile video editing tools aimed at content creators, featuring options like stickers and effects for various video formats. Despite positive feedback from creators, YouTube Create struggles against competitors such as CapCut and InShot, which boast significantly higher download and user engagement metrics. Recent statistics reveal YouTube Create's downloads are far behind competitors, prompting challenges as it enters the iOS market.
Google is expanding YouTube Create to iOS, targeting content creators with video editing tools after its success on Android, but still trails competitors like CapCut.
The app has seen limited traction, with fewer than 500,000 downloads in its recent quarter and under one million monthly active users compared to competitors.
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