What's The Protocol?; It Might Be Time For X To See Itself Out | AdExchanger
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What's The Protocol?; It Might Be Time For X To See Itself Out | AdExchanger
"Google's latest open standard, the Universal Commerce Protocol (UCP). According to Google, UCP will soon be available for users purchasing certain Google product listings available in AI search mode and Gemini apps. Agentic AI is "really good at finding people who have specific interests and finding the product that is just perfect for them," Shopify CEO and Founder Tobi Lütke told TechCrunch, calling the results a "kind of serendipity." Shopify's recently announced integration with Microsoft Copilot also went live today, furthering the chatbot checkout trend."
"If you, like so many people in the ad tech industry, went from the holiday break straight to CES, you may not have heard what's happening with Grok right now. So here's the TLDR: xAI's chatbot product, Grok, is currently being used to generate thousands of sexual, nonconsensual (and sometimes graphically violent) images of women and children, both on the X platform and the standalone app ."
"Discord, a chat and gaming app that is one of the last remaining privately held social platforms with hundreds of millions of regular users, has filed for an IPO in large part due to its ambitions for a scaled ad business. This is the moment for Discord. Reddit stock has more than quadrupled since it IPO'd almost two years ago."
Google will roll out the Universal Commerce Protocol (UCP) for purchases of certain Google product listings in AI search mode and Gemini apps. Agentic AI can surface highly personalized product matches, described by Shopify CEO Tobi Lütke as producing a "kind of serendipity." Shopify's integration with Microsoft Copilot launched, advancing chatbot-based checkout flows and raising questions about the survival of standalone ecommerce sites. xAI's Grok chatbot is being used to generate thousands of sexual, nonconsensual and sometimes graphically violent images of women and children on X and a standalone app, prompting temporary restrictions from Malaysia and Indonesia and investigations by other governments and watchdogs. Discord filed for an IPO to scale an ad business amid strong investor appetite for ad-driven growth.
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