WeWork continues to adapt post-bankruptcy by embracing coworking space demand among remote and hybrid workers. New CEO John Santora aims to boost business through a partnership with ClassPass, allowing users to book WeWork spaces via the ClassPass app. This initiative capitalizes on the trend of blending work and wellness, encouraging users to participate in fitness classes and other services. As of June, a significant percentage of ClassPass users booked WeWork spaces alongside other services on the same day, reflecting the appeal of this integrated approach.
WeWork may seem like a vestige of pre-pandemic office trends, but the company is hanging on due to the enduring popularity of coworking spaces.
WeWork is now betting that a partnership with ClassPass can further boost its business by allowing users to book coworking spaces through its app.
Bladt described a growing interest in mixing work with wellness, with an ideal scenario involving a fitness class before working from a WeWork location.
As of June, 25% of users who booked a WeWork reservation with ClassPass also booked a different service with the company on the same day.
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