Universal Commerce Protocol Get New Additions Including Cart & Catalog

"The UCP is Google's open standard designed to enhance agentic commerce and complete purchases directly across the web without relying on traditional storefronts or integrations."

"Cart This will allow agents to add or save items into a shopping cart from a single store. Catalog This capability will allow agents to pull product details from a retailer's catalog, including items like variants, pricing, and inventory."

"Identity Linking This will use existing standards and integrate so that customers can receive loyalty or member benefits in the same way they would on the retailer's site."

Google has introduced new optional capabilities for its Universal Commerce Protocol (UCP), an open standard designed to facilitate agentic commerce and enable direct purchases across the web. The Cart capability allows agents to add or save items into shopping carts from individual stores. The Catalog capability enables agents to access detailed product information from retailer catalogs, including variants, pricing, and inventory data. The Identity Linking capability integrates existing standards to ensure customers receive loyalty and member benefits consistently with their experience on retailer websites. These enhancements expand UCP's functionality for merchants seeking to streamline commerce operations.

Read at Search Engine Roundtable