""What we're seeing with the Gen Alpha consumer is, yes, they'regetting their information online, but they really, really like that experience in store. They like trial. They like hands-on," Steelman said."
""They really do want great products that the value - it's not necessarily just about the cost, but the value for what the benefits are," Steelman said."
""Two-thirds (66%) of Gen Alpha parents say their child prefers shopping in-store, with the top reasons being family time outside the home (47%) and the sense that shopping trips are fun (45%)," the report said."
Gen Alpha consumers, born 2010–2024, are digital natives who nonetheless prefer in-store, hands-on shopping that allows trial and tactile experiences. They show strong interest in Korean beauty trends and clean, ethically made products that emphasize safety and ingredient transparency. This cohort prioritizes product benefits and overall value rather than lowest cost and carries high expectations that retailers must meet. Gen Alpha has access to global products through digital platforms, expanding their marketplace options. A Numerator report finds two-thirds of Gen Alpha parents say their child prefers shopping in-store for family time and fun, though convenience may grow in importance as they age.
Read at Business Insider
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