"TikTok doesn't disclose aggregate sales figures, but the price and sales volume of individual products are visible on the app. Based on that data, the analytics firm EchoTik estimates TikTok Shop sold $19 billion worth of products globally from July through September of this year. The United States, its largest market, accounted for $4 billion to $4.5 billion in sales, an increase of about 125 percent compared to the second quarter of 2025."
"What You See Is What You Get TikTok Shop broke into the extremely saturated ecommerce landscape in the US by excelling at an age-old platitude: show, don't tell. Creators post short videos on TikTok trying on clothes or using home gadgets and include links to buy the products on the same platform. It creates a much more straightforward experience for consumers, who can see real people testing products instead of needing to wade through written reviews on traditional ecommerce sites."
TikTok's ecommerce division continued strong growth despite regulatory threats, tariffs, and executive turnover. EchoTik's data show TikTok Shop sold $19 billion globally from July through September. The United States accounted for roughly $4 billion to $4.5 billion in sales, a roughly 125 percent increase from the prior quarter. TikTok Shop's quarterly sales approach comparable scale to eBay's $20.1 billion in last-quarter sales, despite launching in the US only in September 2023. Growth is driven by creator-produced short videos that demonstrate products and embed in‑app purchase links, simplifying discovery and conversion and reducing reliance on written reviews.
Read at WIRED
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