""It's very clear that live shopping in the US is going to be a huge, huge, huge market," Lafontaine told me. "And it's definitely going to be one of those shifts we see in e-commerce over the next 5 to 10 years. It's sort of been happening in Asia over the past decade or so, where upwards of $1 trillion worth of products are being sold through live video in China.""
"While traditional online shopping doesn't allow you to touch or really engage with a potential purchase, live-shopping changes that. Sellers rotate items in front of the camera, answer questions instantly on a live chat and show you exactly what you're buying. The experience is more like shopping at brick-and-mortar store - without the hassle. For sellers, the appeal is equally clear: They get access to eager, attentive customers without having to pay for any real estate."
Live shopping blends real-time video, live chat, and social interaction to recreate in-person shopping online. Whatnot raised $225 million at an $11.5 billion valuation and expects the live-shopping market to expand from hundreds of billions to a potential trillion-dollar scale in coming years. Live streams let sellers rotate items, answer questions instantly, and show products directly, increasing buyer confidence and engagement. Buyers form relationships with sellers and interact with other viewers, restoring the social and entertaining aspects lost in traditional e-commerce. Sellers gain attentive audiences without brick-and-mortar costs, enabling flexible, low-overhead commerce moments at any hour.
Read at New York Post
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