Defector is preparing for all-company meetings to set strategy for Year 6 and beyond. The biennial reader survey plays a crucial role in this process. Feedback has previously led to new hires in culture and politics writing and the introduction of features such as dark mode and gift links. Insights on how readers discover new content are sought this time, reflecting challenges in reaching new audiences despite low subscriber churn. The team encourages participation in the survey to improve investments based on reader preferences.
Feedback from our readers makes a direct, tangible impact on the site. According to our last survey, our readers: Wanted more culture and politics writing, so we hired Rachelle Hampton, hired Brandy Jensen, and spun up Tom Scocca's twice-monthly column.
This time around, we're especially interested in learning more about how you find new stuff to read online. We wrote about this dynamic in last year's annual report, and it remains the central challenge of our business.
Subscriber churn is low, which suggests that we're serving the needs of our existing audience. However, the ongoing degradation of search and splintering of social media makes it hard to get our good blogs in front of new people who might eventually subscribe.
We hope that you, our wise, blog-reading audience, might help us make better investments. If you have thoughts, please respond to the survey.
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