Nike is on a mission to reclaim its footwear leadership as it grapples with a 10% decline in sales. The brand has appointed a new CEO, Elliott Hill, who is reforming inventory strategies by reducing stock levels and prioritizing relationships with major retailers. While sneakerheads remain loyal, some express disappointment in recent product drops, questioning Nike's ability to manage inventory effectively. The company is also shifting away from retro styles to reconnect with modern trends and consumer preferences.
Lamar Stewart, a 32-year-old collector who estimates he owns over 100 pairs of shoes, noted, 'When they have a lot of stock, people aren't feeding into it.' He observed that certain drops, like the University of North Carolina Jordan 1, had too much inventory, leading to disappointment among sneakerheads.
Hill is reducing the brand's focus on vintage styles such as Air Force Ones and Dunks, aiming to revitalize Nike's connection with current trends and consumer preferences.
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