Riot Games has announced it will allow sponsorships from sports betting companies for its League of Legends and Valorant esports teams across various regions. This decision, endorsed by Riot's president John Needham, aims to address the growing presence of unregulated betting in esports while generating additional revenue for teams. Riot plans to implement protective measures, ensuring that the integrity of esports remains intact and that advertisements are restricted, reflecting a controlled approach to the burgeoning relationship between esports and gambling.
We believe it's better to engage in allowing betting sponsorships - thoughtfully, carefully, and with the right protections - than to sit on the sidelines while risks to fans and integrity go unchecked.
League of Legends and Valorant esports teams have pushed for the change in allowing sports betting sponsors to open up sponsorship opportunities with betting brands to generate additional revenue for their financial health.
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