Amazon's Prime Day sale from July 8-11 is projected to yield over $21.4bn in gross merchandise value, marking a 60% increase from the previous year. Smaller traders on Amazon are expected to benefit significantly, with third-party sales projected to grow 67% to $10bn. Total UK sales could potentially reach over £1.92bn, offering substantial savings for consumers. In 2023, shoppers globally saved $2.5bn compared to pre-event prices. This sale aims to bolster Amazon's revenue amidst potential tariff impacts in the second half of the year.
The Bank of America calculates Prime Day could bring in over $21.4bn in GMV, which is roughly a 60% gain year-over-year.
While sales of Amazon's own inventory are expected to rise 55% to $11.5bn globally, overall sales from smaller traders are projected to grow 67% to $10bn.
If the prediction of 60% overall growth holds for the UK, total UK sales over Prime Day could reach over £1.92bn, benefiting consumers and sellers.
Amazon calculated that in 2023 Prime Day shoppers globally saved a whopping $2.5bn against pre-event prices, indicating significant consumer savings.
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