Olipop, a functional soda brand valued at $400 million, has introduced a creative marketing strategy by offering limited-edition 'PR kits' directly to customers. These kits, sold for just 5 cents each, sold out in less than two minutes. Director Steven Vigilante emphasized the goal of prioritizing existing customers and fostering goodwill. This approach contrasts with traditional influencer marketing, particularly in response to negative consumer sentiment towards lavish gifting campaigns. Olipop's distinct strategy has fostered brand awareness and sales growth, aligning with current economic conditions.
Olipop's $400 million functional soda brand created a limited-edition 'PR kit' for customers, selling out in under two minutes, reimagining influencer gifting.
The Oakland-based company aims to prioritize existing customers, stating, "We want to bring the surprise-and-delight factor to fans who have been supporting us through all these years."
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