"With so many deals and offers on display in store and online, we ask seven money experts for their top tips on shopping in the sales FOMO (fear of missing out) is a real thing in many scenarios, especially on the now mega-marketing holiday that is Black Friday. Trying to tame that fear will be key when surrounded by so much temptation."
"Like contestants on the Netflix show Is it Cake, there's a sense with Black Friday around deals and sales as to - Is it Real? Are we now so consumed by this massive worldwide marketing ploy that we are happy to hand over our money for the first deal that decides to flirt with us in our email inbox?"
FOMO (fear of missing out) heavily influences shopping behavior during major sales events like Black Friday. Consumers face intense marketing and temptation from numerous deals both in-store and online. Taming FOMO is essential to avoid impulsive purchases driven by perceived urgency. Many offers can function as marketing ploys rather than genuine bargains, prompting shoppers to buy the first appealing deal presented in promotional messages. Questioning whether discounts are real, checking prices, and assessing actual savings and necessity can help prevent wasted spending during heavily promoted sales periods.
Read at Independent
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