Eighty percent of shoppers use generative AI for gift research and inspiration, and nine out of ten depend on smartphones to complete purchases. Sixty-five percent of shoppers engaged with Meta apps during the festive season, with Reels and personalised ads exerting strong influence. Nearly half of consumers follow creators, and over 30% rely on creator reviews and buying guides for decisions. Quick commerce appeals to 45% of shoppers, especially ages 25–34. Gen Z prioritises discounts and promo codes. Consumers in Tier 2 and Tier 3 cities blend online and offline shopping, and mothers frequently use messaging apps to research and transact. Brands must stand out by using technology, creativity, and mobile-first experiences to attract discerning shoppers.
"Meta's 2025 Digital Utsav Festive Playbook reveals how Indian consumers are increasingly relying on AI, creators, and short-form videos to guide their festive shopping. The IPSOS-backed study shows that 80% of shoppers use Generative AI for gift research and inspiration, while nine out of ten depend on smartphones for purchases. Quick commerce is also gaining traction, with 45% of shoppers, especially those aged 25-34, preferring rapid delivery apps during the festive season."
"Reels have become a key tool for festive shopping, particularly in categories like apparel and fashion. According to Meta's playbook, 65% of shoppers engaged with Meta apps during the season, with Reels and personalised ads driving the most influence. Nearly half of consumers follow creators for guidance, while over 30% rely on creator reviews and buying guides to make informed purchase decisions."
Read at Mashable India
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