"Digital travel in 2026 is bigger than just booking a flight and a hotel. According to recent research, the global online travel market is projected to surpass US $1.1 trillion by 2030, driven by self service bookings, mobile first travellers, and embedded travel inside banking, mobility and super app ecosystems. Industry analysts point to rising smartphone penetration and the shift to digital booking journeys as key growth drivers."
"Under the hood, we now have two very different types of digital travel solutions: B2C (Business to consumer) brands that own the customer relationship, such as online travel agencies and marketplaces B2B (Business to Business) and B2B2C (Business to Business to Consumer) platforms that power other brands via APIs, white label tools, and corporate travel software as a service"
"1. Booking Holdings: Global online travel agency group Type: B2C online travel agency group with B2B rails, affiliate and connectivity programmesBrands: Booking.com, Priceline, Agoda, KAYAK, OpenTable Booking Holdings remains one of the largest online travel companies by revenue and has been ranked at the top of major industry power lists of travel agencies. Booking.com continues to invest in artificial intelligence planning tools, such as its AI Trip Planner, together with features like Smart Filter and Review Summaries that use generative AI to simplify search and decision making."
The global online travel market is projected to exceed US $1.1 trillion by 2030, propelled by rising smartphone penetration and a shift to digital booking journeys. Growth drivers include self-service bookings, mobile-first travelers, and embedded travel experiences within banking, mobility, and super app ecosystems. Two primary solution types power the market: B2C consumer-facing brands that own customer relationships, and B2B/B2B2C platforms that provide APIs, white-label tools, and corporate travel SaaS. Eleven companies are identified as shaping how trips are searched, booked, managed, and monetized, with major groups investing in AI-driven planning and connectivity programmes.
Read at London Business News | Londonlovesbusiness.com
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